"we are small enough to be personal large enough to be proficient."
Sherwin’s skills of 30 plus years of experience include sales calls, product development, meeting with suppliers to develop sales plans and products, developing presentations and evaluating sales numbers. Sherwin has strong communication skills with customers and clients.
When asked what about the food marketing business inspires him, Sherwin responded, “Our clients depend on us knowing how the customer goes to market and how to build plans based on that. Our customers expect us to know the industry and categories we are in. They expect us to develop plans to grow their business with our client’s products. Using this knowledge and extensive experience in many types of markets to fulfill both our client and customer expectations give me the greatest satisfaction.”
Sherwin’s ability to keep his eye on the ball extends past his professional life into his personal life with his love of handball and his many years of playing competitively at the national level.